US-based daVinci Payments has introduced a new customer engagement solution to make to boost the user’s brand and drive engagement.

Dubbed Brand Accelerator, the software-as-a-service (SaaS) platform is designed to make end to end seamless payments.

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The company said that new offering will allow organisations to deliver payments with branded and educational video, behavioural triggered purchase and referral offers.

It will also allow them to enrol customers in loyalty, product registration and email programmes, among others.

Through the new solution, daVinci Payments intends to fill the gap created by the coronavirus in physical marketing space.

Brand Accelerator will enable brands to keep virtual communication channels open with customers.

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daVinci Payments chief revenue officer Rodney Mason said: “We found in national research and beta pilot programmes that consumers, B2B customers, employees, contractors, channel partners, renters and non-profit recipients of all kinds welcome branded engagement when redeeming and checking their payment balances.

“The Brand Accelerator is a win for all stakeholders as it adds significantly more value and engagement between brands and payees at a time when it is needed most.”

daVinci said that its latest customer engagement solution, which has been running Beta tests since August last year, is now available for wider use.

The company will demonstrate the solution through webinar on April 28 along with relevant shopper, employee, gig and renter insights from recent studies.