CPI Card Group, a US-based financial and EMV chip card production and related services provider, has launched a new design option for payment cards.
Dubbed an edge-to-edge metal card, the new EMV-capable metal option adds to CPI Card Group’s already wide array of design choices that creates flexibility for large and small financial institutions.
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To be available in the first quarter of 2017, the new card offers a distinct, metallic look and feel that cannot be copied with other print methods.
Customers can choose full-colour, silk-screen, glossy or matte finishes for the card which is said to be durable and weighs more than a plastic card.
CPI Card Group senior vice president of sales and marketing Lane Dubin said: “Many financial institutions are exploring different design options for their premier customers, and in response we developed a metal card that provides an ‘elite’ feel.
“To make the cardholder feel special, we considered many characteristics – not only how the cards look, but how they weigh and even how they sound when they hit a hard surface – such as when a card is dropped on a table at a restaurant for payment. Precision and flexibility are key attributes of CPI’s design services.”
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