With the launch of the new card, Citibank has becomes Shell’s
exclusive consumer credit card partner in Hungary.
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Shell and Citibank are doubling the card’s regular 3 percent rebate
on Shell fuel purchases in Hungary and 1 percent rebate on all
other purchases as part of an introductory promotion. The
introductory programme applies to all cards issued before 31
January 2007 and it refers to transactions made within the first 60
days of the card’s issuing date. New cardholders will therefore
receive a 6 percent rebate on each Shell fuel purchase in Hungary
and a 2 percent rebate on all other purchases at any outlet in the
world accepting MasterCard.
Batara Sianturi, consumer business manager for Citibank in Hungary,
said: “The new Shell MasterCard from Citibank merges the
convenience of paying with the credit card with a generous rebate
programme, which gives consumers a strong incentive to apply for a
card and use their credit card more frequently.
“We are very proud of leading the innovation in the credit card
market in Hungary, this new card being the third credit card we
launched in 2006.”
Zdenek Houser, MasterCard Europe general manager for Hungary,
Croatia and Slovenia, said: “We have seen gradually increasing
market demand for co-brand cards. Looking at the European figures
there was spectacular, double-digit growth in this market (13.5
percent) in 2005. In the same period the number of Hungarian
co-brand cards grew by 29 percent. As a result of the dynamic
growth, by the end of second quarter 2006 the number of co-brand
cards in Hungary exceeded 1 million for the first time.
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By GlobalData“It is very important to note that co-branding partners coming from
the travel-auto-petrol sector are very popular among cardholders.
According to data for the first quarter of 2006, travel-related
partners in Europe co-operated in 18 percent of all co-brand
programmes. This means that out of 15 million European co-brand
cards, 2.7 million cards were issued in co-operation with car
manufacturers, oil companies or travel firms by the end of first
quarter 2006.”
