Citi Retail Services and BRP, a manufacturer of power-sports vehicles, have signed an agreement under which Citi will provide a consumer credit card programme to finance the purchase of BRP’s vehicles and other related products and services.
Under the agreement, Citi will also offer support to BRP for a new online dealer portal, which will deliver authorised BRP dealers with an easily accessible, streamlined experience for new applications and transactions.
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Furthermore, authorised BRP dealers can access expertise and new solutions for providing information to cardholders on all the latest offerings and services.
Citi Retail Services head Craig Vallorano said: “Citi Retail Services is always seeking strategic partnerships with premium brands such as BRP that have the opportunity to expand high-quality retail offerings to customers.
“We look forward to the start of a great new relationship with BRP and are excited about the opportunity to help support their growth and position as an industry leader.”
BRP vice president, regional general manager for North America Bernard Guy said: “Our agreement with Citi Retail Services will give consumers even more options when purchasing BRP products across our Ski-Doo, Sea-Doo and Can-Am brands.
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By GlobalData“We believe that this agreement improves the value proposition we offer our North American dealers and further supports both dealer and BRP growth.”
