Citi has partnered with Spotify, a music streaming subscription service, to enable its credit cardholders in Asia to pay for their music streaming subscriptions using credit card points and miles.
The Citi Pay with Points service is now available in Malaysia, Singapore, Philippines, Hong Kong and Taiwan markets.
The partnership will enable the bank’s customers to instantly redeem their points on Spotify Premium subscriptions.
Citi said that this alliance provides its customers with immediate visibility as well as improved points and miles usage. The company also expects to bolster its footprint in digital ecosystems.
Citi head of cards & unsecured loans in Asia Pacific Sergio Zanatti said: “Our customers are able to use their points and miles to make payments for their purchases across an increasing number of partners and merchants, giving them more benefit on their spend and added flexibility and convenience in the way they choose to use their credit card rewards.”
Spotify Southeast Asia managing director Gautam Talwar said: “Through this partnership we hope to elevate the music-streaming experience with instant access to unlimited music, personalised recommendation features and the best playlists curated by music experts and fans.”
Launched last year, Citi Pay with Points programme is currently available across nine Asia Pacific markets.
Previously, the programme-related collaborations involved Grab, Lazada, Expedia, Shell, Jetstar, Thai Airways and Starbucks in Asia.