Mobile payment platform CITCON has entered into a strategic partnership with Tulip, a cloud-based mobile solutions provider, to launch QR mobile payment platform for luxury and fashion retail brands.
Through this partnership, the companies aim to streamline retailers’ omnichannel payment process and boost revenue from mobile wallet users.
Approximately 1.3 billion people across the world are estimated to use a mobile payment app by 2023, according to eMarketer.
The partners claim that their integrated technology will reduce the complexity of payment solutions and help retailers in remaining competitive in technology-driven market and constantly changing customer requirement.
The secure payment solution will allow luxury retailers to improve customer’s checkout experience by allowing them to pay for their purchases by simply scanning the QR code.
Tulip VP of marketing and partnerships Pouneh Hanafi said: “We are proud to partner with CITCON. They are a leader in supporting innovative, yet elegant payment solutions for retail. Together, we will be able to offer a frictionless customer-centric commerce solution for shoppers in and out of the store.”
The alliance with CITCON will allow Tulip customers to offer global shoppers option to pay through payment method such as WeChat Pay, Alipay and UnionPay QR.
CITCON COO Wei Jiang said: “Global luxury and fashion retail brands chose CITCON to capitalise on the increasingly important opportunities that mobile wallets present in luxury shoppers’ purchasing decisions.
“We are excited to partner with Tulip to expand and strengthen our presence in the global luxury retail market, and offer the market a payment experience that delights their customers.”