Specialty retailer Chico’s FAS has partnered with gift card e-commerce solutions provider CashStar to launch a consumer gift card e-commerce programme.

Powered by CashStar Consumer, the new programme offers real-time digital gifting experience with personalisation.

CashStar Consumer is designed to provide branded prepaid commerce experiences to attract, convert and retain customer loyalty.

Chico’s FAS executive vice-president and chief information officer Ann Joyce said: “At Chico’s FAS, we consistently look for ways to improve the customer experience in this evolving digital environment and make it as seamless as possible.

“With CashStar Consumer, we are better equipped to deliver our company’s promise of the ‘Most Amazing Personal Service,’ our unique service proposition, and commitment to our customers and their continued loyalty.”

CashStar group vice-president Ben Kaplan said: “CashStar’s technology enables Chico’s FAS to scale its egift card programme over the next year by meeting customer desires for more personalised options and faster delivery.”