Starbucks has partnered with Chase to launch its new general purpose reloadable (GPR) prepaid product dubbed Starbucks Rewards Visa Prepaid Card.
The new card is part of the Starbucks Rewards loyalty programme and allows users to earn reward points (Stars) even on transactions outside Starbucks, wherever Visa is accepted.
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It comes with zero monthly, annual and reload fee. Cardholders will automatically get Gold status along with other existing benefits and rewards.
Chase digital products head Jennifer Roberts said: “We want to offer Starbucks customers a flexible card that delivers more Star-earning potential in the fastest way possible.
“The new Starbucks Rewards Visa Prepaid Card is perfect for Starbucks fans who want a simple way to pay and get rewarded for everyday purchases.”
The new Starbucks Rewards Visa Prepaid Card is the second co-branded product by Chase and Starbucks this year, with Starbucks Rewards Visa Card introduced in February.
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By GlobalDataStarbucks chief marketing officer Matt Ryan said: “As we continue to expand and strengthen our digital relationships with customers, we want to make sure we’re providing choices that are both rewarding and meet their preferences in how they engage with us.
“This reloadable Visa Prepaid card is a unique and modern option that gives customers one more way to earn more Stars and Rewards through everyday spend, in a way they haven’t been able to before.”
