Chase Card Services has introduced the new Apple Ultimate Rewards Store.

This enables customers to redeem their Ultimate Rewards points for Apple merchandise.

The new proposition includes an array of Apple products including the Apple TV 4K, Apple Watch Series 4, iPad mini 4, and the iPhone XS.

Customers can access the proposition through Freedom, Sapphire as well as Ink cardholders. These cardholders will be able to redeem all or a portion of their rewards for Apple merchandise.

As a limited period offer, one Ultimate Rewards point will equate to one cent. Therefore, customers can redeem 100 points for $1 on the Apple Ultimate Rewards store.

The company has not given a timeline as to when the limited period offer will end.

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At the same time, cardholders will be able to redeem points for gift cards, cash back, statement credit, and travel.

JPMorgan Chase managing director of ultimate rewards and loyalty solutions Lisa Walker said: “We know our customers crave flexibility and choice with their rewards, so we are thrilled to provide another option to instantly redeem points for the things our cardmembers love, including Apple’s newest products.

“Ahead of the holiday shopping season, we are making it easier for our customers to get the most value out of their rewards.”