LVMH-owned Bulgari, MasterCard and WISeKey have partnered to offer contactless payment capabilities embedded within the Bulgari Diagono Magn@sium timepiece.
The alliance between Bulgari and MasterCard will allow watch owners to make payments securely at the over four million retail locations in 74 nations that accept MasterCard contactless transactions.
Powered by WiseKey’s cyber security technology, the payment capability complements the secure access functions being embedded in the timepiece.
The entities, in a joint statement, said that with secure access functions, users can unlock the BVLGARI Vault Application, providing a unique user experience that protects personal digital assets encrypted on consumer smartphones or tablets by storing encrypted replicas of them in a secure cloud buried in a Swiss military bunker, somewhere in the Alps.
It also provides users with the ability to open select automobile doors, Bulgari hotel doors and other participating partners’ products.
BVLGARI Group CEO Jean-Christophe Babin: "With the new Bulgari Magn@sium, our clients will have the luxury to forget their wallet and pay securely with only their Bulgari watch. This is extraordinary and part of the luxury experience."
WISeKey CEO Carlos Moreira said: "This cooperation between BVLGARI, MasterCard and WISeKey will open the door to additional eCommerce and marketing opportunities for the Bulgari Ecosystem. The increased security on device payments transactions will bring important benefits to Bulgari clients."