Payments platform APEXX Global has entered into a partnership with PayPal and the PayPal Commerce Platform (PPCP) to increase consumer reach for merchants and drive sales growth.

Acquirers, gateways, shopping carts, and alternative payment methods are clubbed into a single API connection by APEXX.

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PayPal’s Commerce Platform for Marketplaces and Platforms links merchants, buyers, and partners across the world. It is also integrated with various social media platforms including Facebook and Instagram.

The collaboration with PayPal is part of APEXX’s strategy give merchants to access more payment methods.

The collaboration will witness the launch of a digital wallet Venmo on the platform, thereby further augmenting the choice of payment options available.

APEXX Global co-founder and managing director Rodney Bain said: “I’m delighted to announce that we are working with PayPal’s Commerce Platform.

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“At APEXX we are always looking for new ways to provide a more efficient and customer-centric solution for merchants and PPCP does exactly that. I look forward to working with PayPal to enable merchants to achieve greater sales growth, consumer reach, and higher conversion rates.”

APEXX Global added that merchants will benefit from a mix of alternative payment options and currency and country coverage via single API integration.