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May 13, 2014updated 04 Apr 2017 4:07pm

British bookie bets on SafeCharge for payments technology

SafeCharge, an international payments services company has teamed up with UK-based betting and gaming company Ladbrokes for payment technology.

By Ellie Chambers

SafeCharge, an international payments services company has teamed up with UK-based betting and gaming company Ladbrokes for payment technology.

The bookmaker will be able to use SafeCharge’s offering of payment services, including one-click deposits, payment optimisation and PCI compliance services.

David Avgi, CEO, SafeCharge said: "We are pleased to partner with Ladbrokes to provide them with our suite of payment technologies and PCI descoping solution.

"Being chosen by Ladbrokes is yet another achievement for SafeCharge and demonstrates their trust in our superior technology and services.

"SafeCharge is committed to continuously advancing its technologies to meet the highest industry standards across our growing client base."

The payments company already handles transactions for other betting companies in Europe and was chosen by Ladbrokes to relieve it of the regulatory and cost burdens of storing card data for repeat customers.

James Bunn, digital finance director, Ladbrokes said: "Our collaboration with SafeCharge helps us to improve our customers’ experience during the deposit journey with a significant relief to our regulation requirements cost and effort."

Ladbrokes has a total of over 2,800 betting shops across the UK, Ireland, Belgium and Spain and serves international markets via the internet, mobile and telephone.

 

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