Brazilian airline GOL has partnered with CAIXA to roll out a new payment option for its customers through SafetyPay Brazil digital alternative payment method platform.
The new payment option will enable the customers to purchase airline tickets and services without providing bank account or credit details.
GOL chief financial and payments officer Mario Liao said: “According to IBGE data, about 60 million of the Brazilian population has no bank account. Therefore, as the largest airline in the country, which aims to be the first for all, we understand that it is equally necessary to provide access to this part of the population, which does not have a bank account, but seeks air transport.
“The new solution complements and gives you more payment options on one of the most complete e-commerce platforms, always focusing on strengthening our customer experience.”
Under the new method, customers can book flight tickets through any GOL sales channel including app, website or VoeGOL stores by selecting the ‘Lottery’ option.
Subsequently, they can pay the fare within 24 hours at any Lottery House outlet or CAIXA branches located across Brazil. Once complete, a confirmatory email or SMS will be sent to the customer.
The process allows bookings up to four days before the intended flight date.
SafetyPay CEO Gustavo Ruiz said: “We work hand by hand with GOL to offer a solution that reflects the needs of its customers, offering them to pay via bank transfer or cash.
“Both GOL and SafetyPay seek to democratise services for the non-banked population worldwide by offering payment method alternatives for e-commerce. CAIXA’s solution through SafetyPay will therefore contribute to expanding GOL’s reach.”