Bon-Ton Stores has extended its private label credit card program agreement with Alliance Data Systems’ Ohio-based card services unit.

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The latest deal extends the original term between the two companies by three years to July 2022.

Bon-Ton leverages Alliance Data’s digital and mobile solutions suite to create a help customers manage their account and pay with a digital credit card from their smartphone.

Moreover, Alliance Data’s Conversant and Epsilon divisions also partner extensively with Bon-Ton.

The new deal will facilitate further investment in the marketing and promotion of the loyalty-driven Bon-Ton Your Rewards Credit Card program.

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The program rewards customers with exclusive discounts based on use of their Your Rewards Credit Card at all Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers department stores.

Customers can also double rewards, get free shipping and birthday offers, as well as secure special access to events.

Bon-Ton Stores president and CEO Kathryn Bufano said: "We are very pleased to extend our relationship with Alliance Data, an industry leader in the private label credit card business.

"Their partnership has greatly assisted us in building our customer base and growing customer loyalty, and we look forward to continued growth through our collaboration."