Boku, a global direct carrier billing and mobile payments company, has joined forces with MT2, a technical billing platform in the Middle East, to enable mobile payments in Google Play app store for Zain Subscribers in Saudi Arabia.
The partnership will enable Zain subscribers to use one-tap mobile payments to purchase games and apps in the Google Play store using their phone number, without the need to fetch additional personal information or credit card data.
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Zain CEO Hassan Kabbani said: "With Boku’s experience in carrier billing, our goal is to provide our subscribers with a frictionless checkout experience to make digital content purchases through Google Play."
Boku CEO Jon Prideaux said: "By connecting with Boku, Zain KSA brings tremendous value to their subscribers who want a trusted and seamless way to purchase their favorite Google Play content.
"Given our leading market position, Boku is well positioned to extend this partnership to other carriers across the globe."
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By GlobalData
