Blockchain, a provider of digital currency and distributed ledger software, has partnered with Danish blockchain payments outfit Coinify to make buying digital cash easier and less expensive.

The partnership will enable nearly instantaneous wallet funding without compromising user security or control, according to a statement.

Users will be able purchase digital currency via credit and debit cards inside a single user interface using Coinify’s services. They will also be able to buy bitcoin directly from their bank accounts.

Blockchain CEO Peter Smith said: “Digital currencies and peer-to-peer transaction networks have the potential to modernize a financial system that is currently failing over a third of the global population. This announcement represents a giant step forward in making bitcoin, still a nascent currency, a more compelling and efficient financial solution for new users.”

The feature will see an initial launch in its beta phase in the UK followed by an expansion across Europe. After testing the platform with select invite-only participants, Blockchain will fully launched the product globally.

Coinify co-founder and CEO Mark Hojgaard said: “Coinify shares Blockchain’s mission to accelerate the adoption of digital currencies by making them more easily accessible. And we are honoured to be a part of this strategic partnership to serve millions of existing and new bitcoin users. With Blockchain’s dominant position in the cryptocurrency wallet market, I believe this will be a real game changer.”

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By GlobalData