American fintech firm Blackhawk Network has rolled out its new series of gift cards under Happy Cards brand.

Available online at gift card retailer, the new line of gift cards has been designed to offer more personal and giftable experiences.

Every new themed card of Happy Card includes up to seven restaurants, retailers and entertainment options. Users can redeem their cards at any or all of the brands mentioned on the card.

A Blackhawk Network’s study revealed that shoppers’ holiday gift card spend is likely to rise 7% from last year. Of their total holiday gifting budget, the shoppers are likely to spend 35% on gift cards.

Givers and recipients of Happy Cards will not have to pay any fees irrespective of where the cards are purchased.

GiftCards.comgifting expert Shelley Hunter said: “With a variety of retailers, restaurants and entertainment options to choose from, giving a Happy Card is like giving multiple gifts in one.

“Whether it’s a Happy You or holiday-specific e-gift, or the Happy Holidays and Happy Moments cards that lead to fun shopping experiences, there’s a Happy Card for everyone on your shopping list.”

Blackhawk Network CEO and president Talbott Roche said: “For those looking to give a unique gift that results in a great experience for the recipient, Happy Cards are a perfect choice. We’re excited to have new Happy Cards available for the season and to partner with top brands in adding even more Happy to the holidays.”

Blackhawk Network operates in more than 26 countries and offers branded payment programmes in over 100 countries globally.