Blackhawk Network, a US-based fintech company, has expanded its partnership with e-commerce firm eBay to provide business-to-business (B2B) gift card services for the online markets.

The partnership enables businesses to order gift cards to reward or incentivise customers through loyalty, acquisition, retention or promotional programmes.

The e-commerce company’s gift cards will be available in both plastic and e-gift options. They allow the customers to add personal message on each card.

In addition, the gift cards allow businesses to manage their own orders and they can be loaded with cash from $5 to $500.

They also provide the visibility to track information and order history and provide easy checkout with payment and shipping information that is securely saved in the buyer’s account for future orders.

Blackhawk Network senior vice president David Tate said: “As part of our partnership with the e-commerce firm, we are delivering significant value by helping to grow and manage its B2B gift card program, while enabling eBay to become more competitive in this space.

“We are leveraging the synergies and technology across both Blackhawk and CashStar to offer a complete, comprehensive gift card solution for distribution directly to business buyers.”

eBay general manager of gift cards Wafa Dahel added: “Businesses looking to provide gift cards as rewards or incentives will find that eBay offers something for everyone.

“With more than a billion listings, eBay has an incredible selection of a variety of products at the right price. The majority of items on eBay today are new, fixed price and ship for free, making the e-commerce company a preferred site for shoppers across the globe.”