Online sales were up for the holiday weekend
and Black Friday, according to payment processer Chase
Paymentech.
Chase Paymentech released the Cyber Holiday
Pulse Index results, which provides an inside look at consumer
online shopping trends for key shopping days throughout the holiday
season – beginning the first week of November.
Go deeper with GlobalData
The Index which tracks sales and transactions
for 50 top e-retailers indicated a 24% increase in sales and a 36%
increase in transactions.
Chase Paymentech reported a single-day record
for both transactions and settled sales on Tuesday,
29th November 2011 – when many Cyber
Monday purchases were settled – with transactions up 37% from
2010.
“Cyber Monday has historically been the
biggest single day of the season, and so far that’s true again,”
said Mike Duffy, president of Chase Paymentech.
“In addition, e-commerce is now an established
part of the Black Friday phenomenon, as consumers take advantage of
online shopping deals as well as Black Friday in-store bargains,”
said Duffy.
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By GlobalDataChase Paymentech’s Pulse Index will continue
to track if consumers purchase gifts online, as data for the weeks
following the Cyber weekend show sustained volume, demonstrating
the growth strength of the online market.
