Cryptocurrency payment service BitPay is set to introduce a new service that will enable BitPay invoice payments from all Bitcoin wallet or exchanges.

The company has already initiated a phased rollout of the service.

The move is driven by merchant feedback as it will enable them to accept payments from wallets of their choice. It is expected to drive sales for the merchants as well as help them to expand their customer base.

Also, the merchants can participate without any additional technical implementation.

On the other hand, it allows consumers to use any wallet to make transactions.

BitPay CEO and co-founder Stephen Pair said: “We listen to and rely on feedback from our customers and support merchants and consumers who want the ability to decide how they accept Bitcoin payments.

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“Providing consumers and merchants the freedom to choose how they engage in commerce has always been one of our goals.”

Established in 2011, BitPay enables businesses accept cryptocurrency payments. It is also engaged in developing an open source platform to support other applications of Bitcoin.

The company has raised more than $70m in funding to date.

In December last year, BitPay launched stablecoin payments service for merchants and consumers globally.

Accordingly, it now accepts Circle’s USD Coin, the Gemini Dollar and Paxos Standard Token stablecoins for payments.