Social gaming firm Zynga has said it will start accepting Bitcoin as a payment method, raising the value of the virtual currency to $1,000 (£610).
Zynga said it had tied up with BitPay, a Bitcoin payment service, to allow users to purchase virtual goods in some of its games using the virtual facility.
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"In response to Bitcoin’s rise in popularity around the world, Zynga, with help from BitPay, is testing expanded payment options for players to make in-game purchases using Bitcoin," the firm said.
Zynga’s strategic move follows a similar one by Ouya, the Android-based video games console-maker, which began accepting payments for its hardware in Bitcoins last month.
The Humble Bundle – an organisation selling a changing selection of indie games – also began accepting Bitcoins in 2013.
Bitcoins peaked at $1,250 in November last year, but fell sharply in December after China’s decision to ban Bitcoin transactions.
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By GlobalDataAccording to the South China Morning Post, the value of a single Bitcoin fell to as low as CNY2,560 ($421) in December, after China’s move.
