Banque Pour Le Commerce Exterieur Lao Public (BCEL) has partnered with JCB International (JCBI) to roll out a new BCEL-JCB Credit Card in Lao People’s Democratic Republic (Laos).
Customers can use the new credit card at about 29 million POS using JCB acceptance network. The card also offers additional benefits for cardholders at over 100 merchants in Laos, and special offers at around 2,300 JCB merchants globally as well as exclusive JCB Plaza Lounges at locations, including Singapore, Hong Kong and Paris.
Both companies are in merchant acquiring partnership since 2013 to expand JCB card acceptance.
BCEL deputy managing director Phansana Khounnouvong said: "We believe that this product will help widen our customer base and secure our position as the leader in credit card product in Lao market in long term."
JCBI deputy president Kimihisa Imada said: "In JCB’s global expansion strategy, our current focus is the Mekong region because of its growing economy and the potential growth of the card payment market. With the cooperation of BCEL we would like to accelerate the card market, showing the people in Laos the advantages and benefits of using the BCEL- JCB card."