Bcash, a Greece-based two-way bitcoin ATM manufacturer, has entered into a strategic partnership with Danish blockchain payments outfit Coinify to allow its customers purchase bitcoin with cards.

Coinify simplifies bitcoin purchases through its new buy bitcoin interface and Bcash completes the idea by providing the usability and the simplicity of their unique platform.

In order to buy bitcoins, Bcash users will need to enter the required information on Bcash’s page and then proceed to the payment page where a new and very easy to use KYC/AML solution is implemented, Coinify in its recent blog post said.

“Buyers just need to follow a simple authentication procedure during the first card purchase, which will enable nearly instantaneous top ups in the subsequent card orders,” it added.

Bcash director Pavlos Tsolaridis said: “Our company has been involved in a very friendly but at the same time competitive and fragile industry and we are glad that we found an ally in Coinify. As a team, Bcash Greece Inc. believes this can be the start of something revolutionary and at last Bitcoin can be embraced and used by a larger group of people. I believe that simplicity is the key to everything and Coinify just made it happen.”

Coinify CEO and co-founder Mark Hojgaard added: “We trust that the partnership with Bcash will help making bitcoin acquisition faster, easier and ultimately more convenient not only for the Greek, but also other european Bcash users.”

The companies plan to soon enable customers to buy bitcoins directly via bank transfer.