Batelco, a business communications solutions provider, has partnered with MasterCard to launch Batelco Altijar, a new product for SME’s (Small & Medium Enterprises) which allows businesses to build their own online shop.

The company’s claim that the service is designed so even those with no technical expertise can establish an online shop.

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Businesses can customise their web shop design by using ready-to-go templates.

There are over 100 ready templates to choose from with fully customisable layouts. As part of the new service, Batelco’s business customers can upload their product catalogue with images and descriptive details.

Merchants will also have access to various marketing tools such as eTracker allowing the site owner to monitor the visitors statistics and behaviours. Additionally, it is possible to send newsletters directly to the list of customers registered on the website to keep them up to date with details of new products or service enhancements. Furthermore, the merchant will have an overview of all orders placed and be able to monitor the whole process from ordering to payment through to delivery.

Batelco showcased the new product at Batelco CommTech and MEET ICT, the major seminars and forum for SME’s high tech people.

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Business customers can apply for the new Batelco Altijara service online at Batelco.com. Batelco customers can enjoy the product with minimal setup fees and affordable monthly charges, with the first 100 customers to benefit from free-of-charge set up for the service. Once the set-up is complete customers can start selling online and accepting payments by electronic payment card. However, each business needs to activate a merchant account from Batelco’s acquiring bank which is NBB (National Bank of Bahrain).

Batelco Bahrain CEO Rashid Abdulla said that Batelco was delighted to deliver this first of its kind service for businesses in Bahrain.

"We are really delighted to be the first and only provider in the Middle East region to deliver this unique service. With online shopping services becoming increasingly commonplace, and with the lack of such services available locally, Batelco Altijara will give local businesses the opportunity to reach out to a wider audience by selling their products and services via their own online shop," he said.

"One of the big advantages of Batelco Altijara is its simplicity as no programming skills are required in order to set up the online shopping service and furthermore controlling the web shop is very easy to do via the online portal."