Bass Pro Shops, an American outdoor recreation gear and merchandise retailer, has agreed to a multi-year extension of its CLUB credit card programme agreement with Capital One.
Cabela’s, a subsidiary of Bass Pro Shops, is also a part of the agreement.
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The extension will enable Capital One deliver digital capabilities as well as other products and services to Bass Pro Shops’ and Cabela’s customers.
Additionally, Capital One committed a $1m donation annually to the Johnny Morris Conservation Foundation to support key conservation initiatives with.
Bass Pro Shops founder and CEO Johnny Morris said: “Capital One has been a committed partner, helping to unite sportsmen and women across North America through the CLUB card and deepening their passion for the outdoors with industry-leading products and services.
“With Capital One’s generous support, our not-for-profit conservation foundation can extend its reach by providing additional support for critical conservation education programmes that inspire kids and families to get outside and connect with nature.”
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By GlobalDataCapital One Card Partnerships SVP Buck Stinson said: “Since the beginning of our partnership with Bass Pro Shops and Cabela’s, our shared values and strategic alignment have allowed our teams to make focused investments in new product features, enhanced servicing, credit underwriting and joint marketing efforts, deepening our relationship and providing opportunities for growth.”
All CLUB card members will be entitled to 2-5% points back at Bass Pro Shops, Cabela’s and participating Cenex locations, and 1% points back on all other purchases.
The accumulated points can be redeemed for free gear at Bass Pro Shops and Cabela’s or outdoor experiences with Worldwide Trophy Adventures.
The card members are also eligible for other exclusive perks.
In January, Capital One was fined $390m by the US Department of Treasury’s Financial Crimes Enforcement Network (FinCEN) for violating the regulations under the Bank Secrecy Act (BSA).
