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December 16, 2019

ASOS extends partnership with Klarna offering customers Pay in 3

By Evie Rusman

Global online fashion retailer ASOS has extended its partnership with payments provider Klarna to offer a new payment method.

ASOS will offer UK customers the option to pay in three monthly instalments, interest and fee-free. This adds to the existing Pay Later in 30 days option, which was first introduced in 2017.

The expansion comes after Klarna launched Pay in 4 in the US and builds on its existing relationship with ASOS.

Luke Griffiths, General Manager at Klarna UK, said: “Our relationship with ASOS is built on a shared commitment to create the best shopping experience possible, by empowering customers with choice and flexibility.

“Following Pay in 4’s success in the US, we’re excited to expand our relationship with ASOS to bring the best fee-free shopping experience to even more fashion lovers across the UK.”

Eve Williams, Brand Director at ASOS, said: “At ASOS we want to give our customers the best choice in everything we do; whether that is in the broad range of ASOS Design and branded products, smooth and fast delivery or payment options.

“We know these are all important to our customers. The addition of Klarna Pay in 3 in the UK will help provide the best experience for our customers.”

Klarna in the spotlight

Throughout 2019, Klarna has announced a number of partnerships with online retailers within the UK, Europe and the US.

In November, River Island tapped Klarna to offer its customers smoother payment options. The fashion retailer also adopted Klarna’s Pay in 3 solution.

Additionally, this month omnichannel commerce technology provider Radial partnered with Klarna to increase payment options for retailers. Through the alliance, Radial customers can access Klarna’s Buy Now, Pay Later feature.

Currently, Klarna has deals with a number of major retailers including Topshop, Adidas, H&M, Nike and Gymshark.

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