MasterCard has teamed up with tourist authorities in Aruba to offer its cardholders exclusive offers on products and services in the Caribbean tourist destination.
Cardholders will receive special offers at 30 merchants – offering leisure activity, gastronomy, and shopping products and services – when purchasing with a MasterCard.
Lorena Holguin, marketing vice president for MasterCard in the Caribbean, said: "Priceless Aruba aims to provide cardholders with unique offers and benefits that make every moment in Aruba a Priceless experience. The goal is not only attract tourists, but also to give them a unique experience so that they return."
Priceless Aruba is a partnership between MasterCard, Aruba’s Ministry of Tourism and the Tourism Authority of Aruba.
Otmar Oduber, Aruba Minister of Tourism, said: "I look forward to continually growing the program and having Aruba benefit even more from such an important partner as MasterCard. I encourage our local merchants to participate in new endeavours such as this one."
Aruba has now joined the ranks of 26 other priceless cities, including New York, London, Mexico City, Paris and Buenos Aires.
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