North American apparel brand Carter has launched a new branded credit card programme in its retail stores and online channels.

The credit card provides its customers with more ways to earn reward points while shopping.

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The card is expected to be available at all US websites and stores later this summer and at select markets anytime this month.

The branded card is an improvement to the company’s existing Rewarding Moments loyalty programme,  which has more than 12 million active members.

The card has been designed to provide shoppers with new rewards such as exclusive cardholder-only events, double points and free shipping.

Carter’s has teamed up with Alliance Data to launch this card to the market.

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Carter’s executive vice president for retail and marketing Greg Foglesong said: “We are proud to offer this credit card program in over 800 retail store locations and our websites supporting our world-famous Carter’s, OshKosh B’gosh and Skip Hop brands.

“This new program will strengthen our customer relationships, better serve the needs of families with young children and make shopping with us more rewarding.”

Alliance Data president of card services business Melisa Miller said: ““We are excited to be working with Carter’s, whose focus on providing the best value and experience for families with young children has brought them to the forefront of the children’s apparel market.

“Our shared data-driven and consumer-centric approach to marketing and customer loyalty will help us drive this program forward.”

Carter’s has its presence in more than 1,000 company-operated stores in Canada, US and Mexico.