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July 21, 2011

Amex launches Facebook app

American Express is launching a new Facebook app 'Link, Like, Love' giving cardholders deals, access and experiences based on their interests, likes and social connections.

By Verdict Staff

American Express is launching a new Facebook app ‘Link, Like, Love’ giving cardholders deals, access and experiences based on their interests, likes and social connections.

The app will allow consumers to link their cards to the programme on the Facebook page and choose their favourite deals. The platform is built upon American Express’ Smart Offer APIs which enable coupon-less offers. The offers will be delivered to the consumers via a personalised dashboard.

“We’re thrilled to bring together the power of the Facebook platform and our core business assets in a way that is personalised, meaningful and will result in significant value for both merchants and cardholders,” said Ed Gilligan, vice chairman of American Express.

American Express has also unveiled a new marketing tool ‘Go Social’, allowing its small business merchants to distribute coupon-less offers to its users. ‘Go Social’ will allow merchants to build their business and evaluate their social offer campaigns with detailed reports. 

In the coming months American Express plan to build on this scheme by delivering membership rewards, entertainment access and exclusive content all based on the cardholder’s Facebook activity.

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