Amex cards and Bank of China have launched
co-branded cards for the bank’s private clients.
Card members are being offered VIP banking
services, fast-track services at some airports and privileges at
hotels and golf courses.
Go deeper with GlobalData
American Express has said that China is a key
growth market for the company and the launch of the co-branded card
is an opportunity to expand the brand’s coverage in China.
Xiangqun Zhong, general manager, Credit Card
Center, Bank of China said: “The launch of this new card marks the
first milestone of our long-term partnership, and we look forward
to offering our private banking customers exclusive privileges and
benefits that they can enjoy both in China and when travelling
abroad,”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
