American clothing and home decor retailer Lands’ End has rolled out a new private label credit card in collaboration with payment technology firm Alliance Data.

The new Visa-branded credit card provides the cardholders with free standard shipping on all Lands’ End online orders in the US without any fixed minimum spend.

Commenting on the launch of the new card, Lands’ End senior vice president of marketing Mike Holahan said: “This is a new and exciting venture for Lands’ End. We’re thrilled to continue building on our best-in-class customer service by offering our customers a new, easy way to shop their favourite Lands’ End products online and in stores all while saving money and enjoying special perks.”

Lands’ End said that the cardholders will be to able avail additional benefits that include a 50% discount on their first Lands’ End credit card shopping at

Additionally, cardholders in their birthday month can avail $50 rebate on orders of $100 or more at or Lands’ End stores.

They can also earn five reward points for every dollar spent on or Lands’ End store shopping.

Furthermore, the users will earn two points for every dollar spent at gas stations, restaurants or for travel, and one point on any other non-Lands’ End purchases.

After earning 500 points, the cardholders will be offered a $5 reward certificate, which can be exchanged at Lands’ End.

Holahan added: “The new Lands’ End Credit Card makes it easy for our loyal customers to earn rewards quickly.

“Not only does it put money back in the hands of the customer, but we’re confident the program will help drive long-term loyalty and engagement with our brand.”

As part of the collaboration, Alliance Data will provide a private label Lands’ End credit card. It can be used exclusively at Lands’ End stores and its online platform.