American Express India has launched the Reward Multiplier platform in a bid to bolster its marquee Membership Rewards pillar and offer greater value to cardmembers.

The cardmembers will now be able to obtain accelerated Membership Reward Points each time they make a purchase on over 40 brands across key categories. These include e-commerce websites and other brands across electronics, fashion, lifestyle, health and wellness.

At present, the platform features brands such as Amazon, Ajio, Flipkart, Myntra, Tata Cliq, Adidas, Chumbak, Ethos, Lifestyle, Marks and Spencers, Mia by Tanishq, The Body Shop, MamaEarth, The Man Company, Croma, Harman Audio, Lenovo, Microsoft, Samsung, Domino’s, Licious, Zee5, AltaBalaji, and Udemy, among others.

American Express Banking India CEO and SVP Manoj Adlakha said: “We have witnessed consumer spending gravitate to online purchases over the last few months as the pandemic has constrained the opportunity to spend off-line, in stores, malls, shopping outlets or at dining establishments.

“Our Cardmembers are therefore leveraging digital and contactless channels extensively for making payments and moving away from cash.

“The Rewards Multiplier platform is a result of our endeavour to deliver more value, especially through digital capabilities and services, to make Amex the most preferred card in their wallet.”

The platform will offer always-on accelerate rewards, noted American Express.

Earlier this month, the firm expanded its ‘Pay It Plan It’ and Pay Over Time options to US consumer Green, Gold and Platinum cards.

Meanwhile, in July, International Airlines Group signed a multi-year agreement to extend its global partnership with American Express.