Amazon’s annual Prime Day event is back in time for the holidays on 13 – 14 October. The two-day shopping event delivers Prime members savings discounts on over one million deals across every category.

Prime Day kicks off at midnight PT on Tuesday, 13 October and runs through Wednesday, 14 October, for Prime members in the U.S., U.K, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, and Australia.

Participating for the first time this year – Turkey and Brazil. Members can shop deals and top products for the holiday season including toys, TVs, electronics, fashion, beauty, kitchen, home, and Amazon Devices starting today and throughout the two-day epic deals event at

Not a Prime member yet? Anyone can join Prime or start a 30-day free trial at to participate in Prime Day.

Amazon is increasing its commitment to small business selling partners by designing Prime Day to support them with our biggest small business promotion yet.

Promotion aims to help small businesses

Starting today through 12 October, Amazon will offer Prime members a $10 credit to use on Prime Day when members spend $10 on items sold by select small businesses in Amazon’s store.

This Prime Day, and throughout the holiday season, Amazon will spend more than $100m on new promotional activities to help small businesses around the world increase their sales and reach new customers.

It has been a challenging year for many small businesses and selling in Amazon’s stores has enabled hundreds of thousands of smaller companies to sustain and even grow their sales despite the Covid-19 crisis and beyond.

This has been “an unprecedented year”

Jeff Wilke, Amazon CEO Worldwide Consumer, said:

“In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love.

“This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes – and to have more time to spend with their families and friends throughout the season.”