Greece-based Alpha Bank has announced the
migration of its loyalty programme to the managed services of
loyalty solutions provider Welcome Real-time.
With the move, Alpha Bank hopes to focus on
the business efficiency of Bonus, its loyalty scheme, while Welcome
Real-time will be tasked with the daily operations of the loyalty
platform.
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Philippe David, CEO of Welcome Real-time,
said:
“Migrating to managed services made a lot of
sense for Alpha Bank. It freed them up to focus on their business
and the management of the loyalty scheme instead of spending time
managing the platform.”
Despite the challenging economic climate in
Greece, the programme has produced satisfactory results since its
launch in 2006, according to the companies.
Leonidas Kassoumis, senior manager of the
consumer financing division at Alpha Bank, said:
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By GlobalData“Moving on to managed services by Welcome
Real-time was a brilliant move for us. As a result of the Bonus
programme, both Alpha Bank and our participating merchants have
profited from increased transaction volumes.
In addition, cardholders benefit from the
convenience of earning and redeeming rewards at the point of
sale.”
The Greek bank said spending on Bonus cards at
participating merchants has increased by an average of 30% year on
year.
According to the companies, this increase in
sales goes against the general trend in the Greek market, which
points to a decrease in consumer spending.
The Bonus programme showed a redemption rate
of 130% in 2011 as cardholders redeemed more points rather than
earned them.
