Greece-based Alpha Bank has announced the migration of its loyalty programme to the managed services of loyalty solutions provider Welcome Real-time.
With the move, Alpha Bank hopes to focus on the business efficiency of Bonus, its loyalty scheme, while Welcome Real-time will be tasked with the daily operations of the loyalty platform.
Philippe David, CEO of Welcome Real-time, said:
“Migrating to managed services made a lot of sense for Alpha Bank. It freed them up to focus on their business and the management of the loyalty scheme instead of spending time managing the platform.”
Despite the challenging economic climate in Greece, the programme has produced satisfactory results since its launch in 2006, according to the companies.
Leonidas Kassoumis, senior manager of the consumer financing division at Alpha Bank, said:
“Moving on to managed services by Welcome Real-time was a brilliant move for us. As a result of the Bonus programme, both Alpha Bank and our participating merchants have profited from increased transaction volumes.
In addition, cardholders benefit from the convenience of earning and redeeming rewards at the point of sale.”
The Greek bank said spending on Bonus cards at participating merchants has increased by an average of 30% year on year.
According to the companies, this increase in sales goes against the general trend in the Greek market, which points to a decrease in consumer spending.
The Bonus programme showed a redemption rate of 130% in 2011 as cardholders redeemed more points rather than earned them.