Alliance Data’s card services business has launched IntelApply, a new credit card prequalification capability for retail private label credit cards.

IntelApply is useful for major consumer purchases like jewellery, furniture and bridal wear, which will give shoppers the confidence to apply for store credit.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Brands can launch IntelApply in-store through sales associate tablets and also integrate the service into point-of-sale systems and e-commerce sites.

The new capability provides a facility to show if a customer prequalifies for credit and also their expected credit limit before applying, which accelerates the buying decision.

It also allows brands to increase buying capacity by up to 20% more customers by reaching more credit applicants, including those who have previously opted out of credit pre-screens.

Alliance Data has teamed up with Signet Jewelers, a specialty jewellery retailer in the US, to launch IntelApply.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Alliance Data’s card services business product and capabilities vice president Sheryl McKenzie said: “Major consumer purchases typically have a longer shopping path to purchase. When customers are confident in their financing options, they accelerate their buying decision.

“IntelApply is simple and helps brands give their customers a seamless way to pursue a store-branded credit solution as they shop for the things they love most. IntelApply demonstrates Alliance Data’s commitment to providing the capabilities our brand partners need to reach their customers with the right solutions in the moments that matter.”