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January 11, 2018

Alipay and Verifone expand global partnership

By Briony Richter

In a bid to enhance the shopping experience of the approximately three million Chinese tourists coming to the US a year, Alipay and Verifone have expanded their global partnership to enable select Lacoste US stores to accept Alipay.

The three million Chinese tourists spent a total of $33bn in 2016, in the US alone. As Alipay’s exclusive partner for Lacoste, the French, sport-inspired lifestyle brand, Verifone facilitates Alipay’s QR code payments on the Verifone e355 mobile point-of-sale (mPOS) solution.

Souheil Badran, president of Alipay Americas, stated: “Chinese travellers love brands like Lacoste and we are thrilled to partner with Verifone to simplify their checkout experience at select Lacoste stores nationwide.

“Through Alipay, Lacoste stores will reduce payment and language barriers these travellers encounter at the register and ensure they have the most positive in-store experience during their visit.”

Designed to accept alternative payments like Alipay and other digital payment methods, Verifone offers an interactive mobile pay solution that gives retail personnel the ability to help customers from anywhere in their stores.

Richard Char, SVP of global business and corporate development at Verifone, said: “Verifone is committed to helping retailers accommodate international shoppers with secure and familiar checkout experiences. Lacoste is a premium brand popular with Chinese shoppers and we aim to further bolster Lacoste’s global appeal, reputation, and growth by enabling acceptance of alternative payments like Alipay.”

Joëlle Grünberg, president and CEO of Lacoste in North and Central America, added: “We take pride in appealing to international customers and continue to use innovative technology to improve the customer experience in our boutiques.”

“With Verifone, we now offer Chinese customers the comfort of being able to use a familiar payment method in our US stores.”

Alipay and Verifone started a partnership in 2016 to provide merchants in Europe and North America with Alipay acceptance in stores. This boosted sales and improved brand visibility.

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