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May 27, 2009updated 04 Apr 2017 4:17pm

Alibaba.com homes in on Turkish SMEs

Its sights set on expanding its position in Turkey, Chinese online business-to-business commerce giant Alibaba.com has forged an alliance with Turkish software developer and reseller LOGO Group focused on assisting small and medium-size enterprises (SMEs) boost exports.According to Alibaba, LOGO is Turkeys market leader in enterprise resource planning software solutions and has one million active users, most of which are local SMEs

By Stafford Thomas

Its sights set on expanding its position in Turkey, Chinese online business-to-business commerce giant Alibaba.com has forged an alliance with Turkish software developer and reseller LOGO Group focused on assisting small and medium-size enterprises (SMEs) boost exports.

According to Alibaba, LOGO is Turkey’s market leader in enterprise resource planning software solutions and has one million active users, most of which are local SMEs.

Arthur Chang, Alibaba’s vice-president of global sales, explained that while Turkey has a large manufacturing sector less than 10 percent of Turkey’s two million SMEs are exporters.

“We and our partner LOGO are looking forward to providing these companies with the tools and instructions to help them reap the proven benefits of e-commerce and cross-border trade,” she said.

Alibaba’s initiative comes as Turkey’s exports – which totalled $140 billion in 2008 – are under pressure. Indicatively, after recording a CAGR of 22 percent over the past five years manufacturing exports fell 28 percent in March 2009 compared with March 2008.

“The economic downturn is forcing businesses to cut costs and reduce traveling expenses and has shrunk the demand from developed markets like Europe, meaning that Turkish SMEs, like their counterparts around the world, are eager to find more cost-efficient and easy-to-use platforms to reach new customers and source goods,” Chang said.

Under the agreement between LOGO and Alibaba, LOGO will build awareness of Alibaba and provide active support for its members, including training and customer service. LOGO also becomes reseller of Alibaba’s paid membership package, Gold Supplier International, in Turkey.

In July 2009, Alibaba will extend its Gold Supplier membership to suppliers in Turkey, giving them the same opportunity to market to its 8 million international registered users as its paying members in China enjoy.

Alibaba it has some 200,000 registered users in Turkey, a total that has grown by nearly 75 percent in the last 12 months.

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