Arab Financial Services (AFS) in partnership with Infinia Services and Solutions, a UAE-based loyalty solution provider, has launched a new online loyalty program solution.

The new online loyalty program solution provides the cardholders an entire ecosystem of airlines, hotels, car-rental agencies, online stores, brand vouchers, sports events, celebrity and lifestyle experiences to choose from and the loyalty point redemption is ‘instant’.

All AFS partner banks can subscribe to the loyalty solution. The program allows banks to offer pan-bank loyalty programs encompassing all retail asset and liability products.

B Chandrasekhar, CEO of Arab Financial Services, said: "AFS has always been at the forefront of introducing innovative services. This loyalty offering in partnership with Infinia goes beyond the loyalty program stereotypes and is designed to heighten the loyalty redemption experiences of the retail consumers."

Prashant Khattar, CEO of Infinia, said: "We are very excited to work with AFS as the preferred loyalty solution service provider. This partnership envisages offering transaction processing, loyalty analytics and a seamless loyalty platform, which are the cornerstones to a successful roadmap for these financial institutions."