Adyen has signed a definitive agreement to acquire loyalty and incentives platform Talon.One for a total consideration of €750m. The Dutch payments company said it will fund the deal from available cash resources.
As part of the transaction, Talon.One co-founders Christoph Gerber and Sebastian Haas will reinvest a “meaningful portion” of their proceeds in newly issued ordinary shares in Adyen.
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The transaction is expected to close in the second half of 2026, subject to customary closing conditions and regulatory approvals.
Founded in 2015 and headquartered in Berlin, Talon.One offers an API-first platform for enterprise loyalty management, personalised promotions, and AI-driven incentive optimisation. The company serves more than 300 global merchants, with customers including Nordstrom and H&M.
Talon.One is expected to generate approximately €60m in ARR by the end of this year. The company said the business has grown 30–40% annually in recent years.
Adyen said the acquisition supports its “Unified Commerce strategy”, which focuses on connecting online and in-store interactions and enabling merchants to act on insights in real time.
The payments firm plans to combine its payments infrastructure and transaction data with Talon.One’s real-time decisioning capabilities. The combined offering is intended to help merchants build a consistent customer identity across channels and apply promotions and pricing directly in the cart.
Adyen added the deal would expand its role from optimising payments to improving transaction economics. It also cited distribution opportunities across both companies’ customer bases and said the acquisition supports expansion into segments such as everyday retail and domestic commerce.
Adyen co-CEO Ingo Uytdehaage said: “Our merchants ask us every day how they can better connect their online and in-store customer data and act on that in real time.
“Many have tried to build a solution themselves but struggle to turn insights into action. With Talon.One, a merchant can recognise a shopper and apply a relevant offer instantly, before the payment is completed, ultimately driving higher revenue.”
Talon.One’s co-founders Christoph Gerber and Sebastian Haas said: “Joining Adyen allows us to embed real-time decisioning at the core of every transaction.
“Together, we enable merchants to connect customer identity with pricing and promotions in real time, in-store and online, driving better outcomes for our customers.”
Adyen provides end-to-end payments capabilities, data-driven insights, and financial products through a single global platform. The company works with businesses including Meta, Uber, H&M, eBay, and Microsoft.
Last year, Adyen and JCB launched a card-on-file (COF) tokenisation service aimed at improving payment security for e-commerce transactions worldwide.
