Advanced Cash has selected Wave Crest Group as prepaid programme manager to provide customers with a new MasterCard programme.Wave Crest is a UK-based multi-currency digital payments platform which will offer its MasterCard programme to Advanced Cash customers.

Through this platform, the Advanced Cash customers will gain flexibility to elect a virtual prepaid card account to quickly and conveniently gain access to funds on the Advanced Cash platform.

Additionally, the customers will have the opportunity to upgrade to a plastic card for in-person MasterCard purchases and cash access at ATMs.

Advanced Cash CEO, Yaacov Bitton, said: "Wave Crest’s Service-Oriented Architecture (SOA) and rich API library will accommodate the registration, loading and servicing of a prepaid card account, offering our customers frictionless, cloud-based MasterCard capabilities."

Wave Crest Group president, Miles Paschini, added: "Our web-based API gives Advanced Cash the ability to present our prepaid features and benefits direct to customers through their branded site.

"And, as an e-money issuer and MasterCard member, Wave Crest delivers a program with financial flexibility. The Advanced Cash product highlights the flexibility of our B2B payment solutions and corporate payout card programs."

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The Advanced Cash MasterCard programme is expected to launch in May 2014.