Sanjay Sarathy, Chief Marketing Officer at Vindicia says:
“In recent years, virtual currencies and the purchases they enable have become hot commodities in the high-growth gaming market. Recent reports, including this one from TechCruch show that the virtual goods market, typically financed with these virtual currencies, is expected to reach nearly $3bn next year.
The bigger opportunity, however, is with virtual currencies becoming a major part of the everyday online shopping experience, not just in one or two niche markets. We believe 2012 will be the year in which we see this breakthrough trend. Already, consumer finance brands like AmEx are making big bets on virtual currency with their purchase of Sometrics. The opportunity for AmEx to weave virtual currency into their network of merchants is a huge win for consumers and merchants alike.”