Sanjay Sarathy, Chief Marketing Officer
at Vindicia
says:
Go deeper with GlobalData
“In recent years, virtual currencies and the purchases they
enable have become hot commodities in the high-growth gaming
market. Recent reports, including this one from TechCruch
show that the virtual goods market, typically financed with these
virtual currencies, is expected to reach nearly $3bn next
year.
The bigger opportunity, however, is with virtual currencies
becoming a major part of the everyday online shopping experience,
not just in one or two niche markets. We believe 2012 will be
the year in which we see this breakthrough trend. Already, consumer
finance brands like AmEx are making big bets on virtual currency
with their purchase of Sometrics. The opportunity for
AmEx to weave virtual currency into their network of merchants
is a huge win for consumers and merchants alike.”
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