Alan Moss,
VeriFone, marketing
director NEMEA says:
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“By the end of 2012, NFC and
contactless technologies will significantly change the
way we pay.
Loyalty and connecting with the customer at
the POS will be vital. NFC smart posters will be a common feature
around the store where customers can collect points or validate
promotions. NFC will make the redemption of vouchers and coupons at
the POS fast and hassle-free and allow retailers to get closer to
the customer.
Combined with other payment device innovations
already being deployed by VeriFone, such as colour and touch
screens, multimedia, smart device-based card acceptance and
innovative apps, the store will become a more compelling place to
go.”
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