Sybase 365, a subsidiary of mobile commerce
services Sybase, will provide Pakistan’s Allied Bank with an
m-commerce solution to offer mobile financial services to its
customers.
Allied Bank hopes Sybase365’s mobile commerce
technology (Sybase mCommerce 365) offers end-to-end services
including mobile banking, mobile payments and mobile remittances.
Allied Bank will integrate these capabilities into its products and
hopes to attract a potential customer base of 130m mobile users,
most of them from rural and unbanked areas of the country.
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Zia Ijaz, group chief commercial and retail
banking group at Allied Bank said:
“With many successful mobile banking
deployments in its portfolio, we are confident that Sybase365 is
the right partner to help us develop and implement a robust mobile
banking strategy to tap into the unbanked and under-banked
population of Pakistan.”
Whit the announced partnership, Sybase365
continues its strategic expansion through emerging markets,
particularly in Pakistan, the fifth largest mobile phone market in
Asia and one of the fastest developing markets for branchless
banking in the world.
Matthew Talbot, senior vice-president of
m-commerce, Sybase 365 said:
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By GlobalData“Mobile is undoubtedly emerging as the most
important banking channel for customers and we are proud of the
strong momentum and leadership we have created in emerging
markets.”
Talbot added:
“The proliferation of mobile banking continues
to help empower these vast communities, improving the daily lives
of many and fuelling the local economy.”
Sybase365 said it will also be launching
mobile banking services for Habib Bank Limited (HBL) in Pakistan,
and ONE Bank Limited (OBL) in Bangladesh, where Sybase365 has
already partnered with Dutch-Bangla Bank Limited (DBBL).
