Burger King has announced that mobile payment will be available at all 7,000 US stores in few months, through a dedicated application.

The app will feature a virtual card that users can load cash onto, coupons for deals and nutrition facts. Placing an order to pick up later will also be included.

This app is part of the chain’s strategy to attract millennials. According to a Technomic 2012 study, 19% of American consumers have used a mobile device to make a restaurant pickup or delivery order.

Also, the US National Restaurant Association has found out in a recent survey that 40% of adults would be likely to use a smartphone app offered by a fast-food store, against 32% for a full-service restaurant.

Burger King is the second largest burger chain in the United States by store count. Its app is being tested in about 50 restaurants in the Salt Lake City, Utah, area.

McDonald’s also announced in December that it was testing an app called McD at 1,000 US stores, which would send customers deals and discounts to redeem with their phones in participating locations.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Related articles:

Seamless launches mobile payment solution at restaurants across Sweden

Tim Hortons unveils mobile payment service