Brazilian lender Itaú Unibanco has announced the debut of card processing brand Credicard in the merchant acquiring segment.

The initial products to be rolled out under the brand are a series of card machines targeted at microentrepreneurs, small companies and self-employed people.

Currently, the company has introduced POP Credicard and Mega POP Credicard machines. Plans are also on to launch a third product called Mini POP Credicard over the coming months.

POP Credicard is a wireless, chip and Wi-Fi machine designed to accept debit, credit, meal and food cards of major brands. Mega POP Credicard is similar to a traditional point-of-sale (PoS) terminal with a coil to print sales slip.

Mini POP Credicard will be a less costly option with feasibility for mobile connection.

Itaú Unibanco CEO Marcos Magalhães said: “Today, when we talk about Credicard, we are talking about a brand that changed to be increasingly connected with its clients’ needs and with the ability to quickly respond to them.

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“These principles created the conditions for us to meet the expectations of the small retailers that were revealed through their answers to our surveys: an objective and uncomplicated process, in the use of the equipment as well as in the form of receiving.”