Only one more week to go until Europe’s
innovators from the cards and payments industry come together in
Barcelona to celebrate the best products and services in their
Cards and Payments Europe is celebrating its
silver anniversary this year – and that is not the only
reason why this year’s event will be of supreme impact:
This year, Cards and Payments Europe is taking
a fresh approach and is moving away from the traditional
one-to-many conference format.
Instead, Cards and Payments Europe will run as
four individual forums that each will have their own
This year’s conference will be of great
significance in particular, as rising costs of regulatory
compliance and lower average profitability per customer continue to
put pressure on the industry.
This pressure, however, provides a competitive
breeding ground for innovation and as we will see on 24 May – there
is no shortage of innovative thought leadership.
A new approach
This year, the event will comprise four
individual, focussed forums, in which smaller groups of delegates
can learn, share knowledge and discuss opinions in an open and
These forums will consist of smaller groups of
delegates, which will enable the appropriate intimacy and
flexibility for attendees to not just discuss the cards and
payments environment, but also learn more and share knowledge about
topics that are of greatest importance to them
Delegates will elect the sessions they wish to
attend and the format of each session will be designed according to
the topic to be discussed.
For example, the Social Media Forum will be
highly interactive. Delegates will be working together to define
the roles that web 2.0 plays, not just in marketing banking
services, but in customer engagement in its broadest sense –
on-boarding, cross-selling and product development.
Other forums will be more data- and
learning-based, with leading experts in their fields presenting
exclusive research, and encouraging delegates to discuss and
analyse those findings in the open forum.
We have received positive and supportive
feedback from our delegates about this fresh approach and very much
look forward to Cards and Payments Europe 2012!
We will start the event with a networking
lunch, after which the first two parallel sessions – one on
cross-border merchant acquiring and another on social media
marketing for banks – will follow.
After that, a coffee break will revive senses
for the next two sessions, of which one will be on merchant-funded
rewards as a loyalty strategy and another on effective prepaid
After a day’s brainstorming, we will welcome
delegates to a drinks reception and dinner and will round off the
evening with the presentation of this year’s Cards & Payments
For the full agenda, please click