payabl. has launched Click to Pay with Visa, adding the service as a card payment option for online merchants.
The service is now live for eligible merchants across Europe.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
In a statement, the fintech said the launch is intended to reduce checkout friction, support higher authorisation rates and speed up the online checkout process.
Click to Pay uses a token-based checkout experience, removing the need for shoppers to type card numbers at the point of purchase.
Once a card is enrolled, customers can complete future transactions without re-entering card details.
payabl. said the flow is designed to reflect contactless-style convenience in eCommerce.
According to Visa, Click to Pay can deliver up to a 11% uplift in authorisation rates versus manual card entry. It can also lead to fraud reduction through network tokenisation.
payabl. chief product officer Breno Oliveira said: “With online checkout, every extra step costs conversion.
“Visa Click to Pay removes one of the biggest points of friction at the moment of purchase. It helps merchants approve more legitimate transactions, reduce fraud exposure, and give customers the experience they already expect.”
Merchants can access Visa Click to Pay through payabl.checkout. The service can be activated without additional integration complexity and can work across devices.
It also supports existing security flows, including 3D Secure where required.
Visa Cyprus country manager Michael Ioannides said: “With the support of network tokens, Visa Click to Pay enabled a more secure and smoother transaction process, available in many countries around the world.
“According to European VisaNet data, Visa Click to Pay may allow a 4.5% uplift in merchant sales, meaning a possible annual increase of €51 bn in SMB eCommerce sales in the UK and EU.”
The product launch aligns with payabl.’s focus on checkout optimisation, as it seeks to improve conversion and payment performance.
Last month, the company launched SoftPOS product Tap to pay to enable businesses accept contactless card payments directly on smartphones.
