Societe Generale is set to enable its customers personalise their debit and credit cards that they use with Apple Pay.
The French lender offers more than 180 personalised physical cards. However, this will be the first time customers will be able to add their personalised card in Apple Pay wallet.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
Societe Generale Card and Digital Payment head Julien Claudon said: “With Apple Pay’s personalisation mirroring our cards personalisation, we are demonstrating continuity between our digital and our physical products.”
The service is scheduled to go live by the end of this week.
With Apple Pay, customers can make online and in-store purchases by using iPhone, Apple Watch, iPad or Mac.
This payment service does not store actual card numbers on the device or Apple servers. Instead, it assigns a unique encrypted Device Account Number in a bid to secure transactions. All transactions are further validated with a one-time unique dynamic security code.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe customers can authenticate a transaction with passcode, Face ID or Touch ID.
Recently, Australian supermarket chain Woolworths introduced Apple Pay for its credit card customers. The move will enable Woolworths customers to pay for their purchases through an Apple Pay-supported device.
One of the leading European financial services groups, Societe Generale has more than 147,000 staff across 67 countries.
In October last year, the lender started testing biometric cards in a bid to expand contactless capabilities across France.
