Prepaid and financial payments products provider Blackhawk
Network has expanded the issuance of its ‘Gift Card Mall’ prepaid
cards in Mexico to include Office Depot and Comercial Mexicana
stores.
Consumers in Mexico will now be to purchase a
variety of Blackhawk Network’s prepaid cards for dining,
entertainment, digital gaming, music and fashion.
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“By bringing ‘Gift Card Mall’ to Mexico, we
are meeting the consumer’s demand for prepaid products,” said Dan
Dmochowski, president of international, Blackhawk Network.
“We’ve brought the most popular brands to one
location, so consumers now have the convenience of a one-stop-shop
for all their gifting and prepaid needs.”
The Gift Card Mall Destination programme was
created as an in-store display found in grocery, drug and
convenience locations. The cards feature various brands and can be
used for git giving or self-use. The displays are branded as a Gift
Card Mall and aim to give consumers a convenient one-stop shop to
find all the cards they need.
Blackhawk Network claims ‘Gift Card Mall’ will be featured in
additional retail store locations in 2011. Mexican retailers
currently included in the Gift Card Mall programme are iTunes,
Cinemex, Mixup, Gandhi, Lo Mejor de Mexico, Smartbox, Starbucks,
California Pizza Kitchen, Chili’s, Experimenta, Bueno, todito Card,
Saludo, Hablando Derecho, 10 en Tareas, Xbox Live, todito
Cash and Paysafe card.
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By GlobalDataBlackhawk Network reaches more than 165m
consumers each week globally.
